Branding and Strategy ︎
CLIENT: NUAA COLLECTIVE
BRAND DESIGNER & STRATEGY: RAKHIMA IMROZ
The NUAA branding was designed to directly reflect the brief of creating a wellness brand that supports women through every stage of life with both empathy and expertise. The rounded, geometric logo balances softness and strength, communicating care, movement and approachability while still feeling modern and credible enough to reflect NUAA’s physiotherapy informed foundation. The warm neutral colour palette creates a sense of calm, comfort and femininity. The structured sub brand system Bloom, Restore, Radiant, and Rise allows NUAA to clearly support women through specific life transitions such as pregnancy, postnatal recovery, menopause, and rehabilitation. The branding creates a cohesive wellness ecosystem that helps women feel supported, confident, and strong throughout changing phases of life.
NUAA Collective
CLIENT: NUAA COLLECTIVE
BRAND DESIGNER & STRATEGY: RAKHIMA IMROZ
The NUAA branding was designed to directly reflect the brief of creating a wellness brand that supports women through every stage of life with both empathy and expertise. The rounded, geometric logo balances softness and strength, communicating care, movement and approachability while still feeling modern and credible enough to reflect NUAA’s physiotherapy informed foundation. The warm neutral colour palette creates a sense of calm, comfort and femininity. The structured sub brand system Bloom, Restore, Radiant, and Rise allows NUAA to clearly support women through specific life transitions such as pregnancy, postnatal recovery, menopause, and rehabilitation. The branding creates a cohesive wellness ecosystem that helps women feel supported, confident, and strong throughout changing phases of life.
ABOUT
A well rounded, versatile designer who loves to dabble in everything ranging from branding through to motion graphics.
After graduating, I started working at Red Bee Media, an award winning media agency. Here I specialised in broadcast design, for both national and international clients such as the BBC, UKTV and JSTV. I was involved in creating promos as well as brand identities. I later pursued a position at Light Creative where I had the opportunity to work on programme branding, title sequences and directing for clients such as ITV, SKY and Disney.
Over the last few years I have been freelancing in both London and Sydney for companies such as Discovery Channel and SBS. I have worked with both broadcasters and agencies on digital, social and broadcast projects.
More recently, I’ve expanded into helping local businesses build thoughtful, strategic brands, bringing together my experience in motion, branding and design systems to create work that feels both creative and commercially effective.
TOOLS
After Effects, Photoshop, Illustrator