As part of the HGTV rebrand, I worked on a series of animated idents inspired by the objects and visual references that surround us every day. Drawing from the language of mood boards, the design combines simple shapes, contemporary styling and playful motion to create a fresh and inviting on-air identity. The result is a modern visual system that feels both aspirational and relatable, reflecting HGTV’s focus on home and lifestyle.

DESIGNER / MOTION DESIGNER: RAKHIMA IMROZ
CREATIVE / ART DIRECTION: RACHAEL MORGAN
3D DESIGNER: STEVIE REESE
AUDIO: GEZ LLOYD
PRODUCER: JANE ST CLAIRE